I’ve worked in-house at OFX on many projects including a brand refresh and rollout across all marketing assets. Driving the reinvigoration of their tired, corporate brand, I developed an enhanced colour palette, vibrant gradients, dynamic illustrations, animations and engaging photography. The impactful creative appeals to their wide client base and confidently represents OFX in the fintech space. Through detailed brand guidelines and collaboration with agencies worldwide, we created global consistency across all marketing touchpoints, from social media through to display advertising, out of home campaigns and more.
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I also led the website redesign with a team of UI, UX and content designers. The first step was to update the Figma design system as the foundation for all product design at OFX. User discovery research, design thinking workshops and collaborative information architecture, design, testing and development sprints have resulted in a fresh, modern design system for the WordPress site. Alongside the design system, I worked with UX specialists to improve the information architecture and navigation, develop new page templates, UI and user documentation journeys across key pages.
You never stop pursuing excellence in your work, you visualise the brand so beautifully, put yourself in the shoes of the customer, and you’re just as great at delivering the vision to a wider audience.
— 360 feedback from a colleague at OFX
Freelance design + illustration in Sydney. 